Healthcare Audio Branding

Sound in Healthcare Marketing

Interview by “Healthcare Marketing” magazine with the managing director of GROVES Sound Branding Christoph Groß-Fengels. Topic: Relevance of audio branding for companies in the healthcare industry Why is it worthwhile for companies to use sound as a part of their brand communication? To start with the words of Paul Watzlawick: „You cannot not communicate”. This …

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Intel-Headquarter-CPU-AMD_091124144248 (1)

The Intel Sound Logo

By some estimates, it’s played once every five minutes somewhere in the world. A simple five-note mnemonic tune composed 20 years ago that, with the help of a clever marketing slogan, helped Intel become one of the most recognizable brands in the world. “Nobody was going to run a 30-second ad with the logo there …

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Tunnel

Safe and Sound: Safety in tunnels

Safe and Sound: Optimized Sound Communications for increased safety in tunnels The echo in tunnels has, until now, made the emergency communication over loudspeaker virtually impossible. Now scientist are exploring possibilities to make such instructions clearer. They are developing techniques to time-aligned the signals so as the sound waves don’t cancel out each other. Another …

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