Even though Coca-Cola are the undisputed leaders when it comes to using music in advertising (“I’d Like To Teach the World to Sing”, “First Time” a.s.o.), it has generally been campaign based. After a rather long period of disorientation at the end of the 90’s, Coca-Cola have developed a Sound Logo which, despite its initial …
Sound Branding: Coca-Cola are getting it right at the World Cup 2014 Read More »
The theme “Notes & Neurons” was featured at the World Science Festival in New York City. “Is our response to music hard-wired or culturally determined? Is the reaction to rhythm and melody universal or influenced by environment? Join host John Schaefer, Jamshed Barucha, scientist Daniel Levitin, Professor Lawrence Parsons and musical artist Bobby McFerrin for live …
Warum erzeugt Musik Gefühle? Einige Erklärungsversuche der Wissenschaft Musik kann in uns hineinfahren wie ein Blitz. Sie kann zu Tränen rühren, zum ausgelassenen Tanzen verführen, uns an Orte und vergangene Zeiten zurückführen. Wie kann das sein? Sprache, die mit der Musik sehr verwandt ist, erreicht uns immer über das Bewusstsein. Doch Musik trifft uns ganz …
In order to minimise the health risk for orchestral musicians, the academy of music in Detmold / Germany is testing noise protection walls made out of Plexiglass. In contrast to workers in road construction and industry, the musicians can not wear head phones or ear plugs to protect their ears. The noise level however often …
Musicians build up barricades – noise protection in the orchestra pit Read More »
Registration of sound trade marks finally arrives also in Canada The registration of sound trade has been practiced in Germany since 1988. Thanks to a recent decision by CIPO (Canadian Intellectual Property Office), Canadian brands now have the right to register and thus protect their specific sound trade marks by law. This comes after a …
Sound Branding – becoming more acknowledged internationally Read More »
