Sound Branding: Coca-Cola are getting it right at the World Cup 2014
Even though Coca-Cola are the undisputed leaders when it comes to using music in advertising (“I’d Like To Teach the World to Sing”, “First Time” a.s.o.), it has generally been campaign based. After a rather long period of disorientation at the end of the 90’s, Coca-Cola have developed a Sound Logo which, despite its initial …
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