BRAND SOUNDS – BRAND NEW! In the new podcast series, we are pleased to introduce the managing director of the agency \STREAM (a division of TBWA\Group Germany). His name is Michael Kramer (photo). \STREAM is the first special division for brand entertainment that was founded by the TBWA\Group Germany in the year 2005. In this …
NIVEA and Asher Lane – Interview with Michael Kramer Read More »
CAUTION, THIS IS HOT! Here are some brand new Episodes in which John Groves interviews SMUDO from “Die Fantastischen Vier” – Germanys chart-topping hip-hop act. These days also known as “Fanta 4”. They talk about the partnership between the Telco 02 and the Fanta 4, tour sponsorship and the use of their hit “TROY” in …
Exclusively for BRAND SOUNDS, John Groves interviewed Lou Pearlman in London. They talked about his experiences with brand and artists partnerships. For those of you who don’t know who Lou Pearlman is, shame on you. He is the manager of the Backstreet Boys, N’Sync, US5 and responsible for these people selling billions of records and …
Artist & brand partnership at it’s best! Hear the story of how the advertising agency ‘Springer & Jacoby” supervised the co-operation between Christina Aguilera & Mercedes-Benz for the ‘A-class’ campaign. Get behind the scenes info about the song “Hello” which was specially composed for the campaign – “Follow Your Own Star“. In the player below …
SOUND BRANDING is the structured process of developing and using sound & music in brand communications as a unique and fitting Sound ID. By following the same basic objectives & rules for visual branding, the Sound ID will ultimately become an integral part of a brands identity and therefore a brand asset. But before we …
