Statements und Lösungsvorschläge von John Groves, CEO GROVES Sound Communications Die Vuvuzela ist gemäß unserer Sound Branding Terminologie ein „Sonic Mnemonic“. Das bedeutet, dass ein Klangreiz direkt mit einer Handlung oder einem Markenwert in Verbindung steht. Wenn diese Verbindung einmal erstellt wurde, triggert der Klang die Assoziation automatisch (prompted recall). In unserem Fall löst der …
Panel discussion SOUND BRANDING @ C’n’B, Creative Business Convention, Cologne on Thursday, June 24 2010 at 2pm. With: • John Groves, GROVES Sound Communications • Carl-Frank Westermann, Metadesign • Margarita Bochmann, Project Manager Corporate Sound, AUDI https://cnbconvention.tumblr.com/post/663636169/soundbranding?ref=nf
Academic study on ring tones A recent study shows that our brain can distinguish between familiar / personally significant sounds and random sounds. Neurologic connections are set up faster if you hear e.g. the ring tone of your mobile or someone mentioning your name than with other sounds. This demonstrates that, to a certain extent, …
Personally significant sounds make your brain react faster Read More »
A study on music, wine and taste A field study conducted by the Heriot Watt University, Edinburgh, UK, indicates that listening to music can affect the way wine tastes. The research showed that when a powerful, heavy piece of music is heard, a wine such as Cabernet Sauvignon is perceived as being 60 per cent …
Listen to Jimi Hendrix – drink a glass of Cabernet Sauvignon Read More »
PIAF / Prague International Advertising Festival May 19 -21, 2010 John Groves, CEO GROVES Sound Communications, is head of the audio category within the competition and will give a key note on “Sound Branding – Music and sound in brand communications” on Thursday, May 20th at 4pm. https://www.piaf.cz/Pipeline/News.aspx
