Birgit Elke – Page 4 – BRAND SOUNDS

Jingle bells, jingle sells – recommended reading for the x-mas season

Leave a Comment / Sound Branding / By Birgit Elke

Jingle bells, jingle sells – recommended reading for the x-mas season German: Sound Branding – Grundlagen der akustischen Markenführung, Paul Steiner (Author), Paperback: 292 pages, Publisher: Gabler; Edition: 1 (May 14, 2009) , Language: German , ISBN-10: 3834916390 , ISBN-13: 978-3834916396 Die Bedeutung des Sound Branding für die moderne Markenführung, Hans-Joachim Konrad (Author), Paperback: 64 pages, Publisher: GRIN …

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( ( ABA ) ) Audio Branding Congress 2009

2 Comments / Sound Branding / By Birgit Elke

“With people it is like with rabbits – you have to grab them by the ears!” (Mirabeau 1791) True to this motto, the first international Audio Branding Congress ( ( ABA ) ) will be taking place in Hamburg on November 14th 2009. Experts and marketing people from all over the world will come together …

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Excursus Music & Babies

2 Comments / Music curiosities, News / By Birgit Elke

Nature or nurture? Does a persons sound biography determine what music they find to be happy or sad? Is it just our experience that makes matches and associations or are we programmed to react to music as an emotional trigger? Here is indication that even babies – with no associations saved in their memory will …

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