Music curiosities

Tunnel

Safe and Sound: Safety in tunnels

Safe and Sound: Optimized Sound Communications for increased safety in tunnels The echo in tunnels has, until now, made the emergency communication over loudspeaker virtually impossible. Now scientist are exploring possibilities to make such instructions clearer. They are developing techniques to time-aligned the signals so as the sound waves don’t cancel out each other. Another […]

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James Blunt

Pop music and music in TV commercials getting increasingly sad

A new scientific study reveals that pop music is increasingly sounding more sad. The number of pop hits in minor has doubled since the 60ies. It is generally known that pop music reflects society. Do these new findings thus signify a progressive feeling of depression in our society? Read on here: https://www.n-tv.de/wissen/Popmusik-klingt-immer-trauriger-article6428126.html or here: 120605

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World Science Festival

Notes & Neurons @ World Science Festival

The theme “Notes & Neurons” was featured at the World Science Festival in New York City. “Is our response to music hard-wired or culturally determined? Is the reaction to rhythm and melody universal or influenced by environment? Join host John Schaefer, Jamshed Barucha, scientist Daniel Levitin, Professor Lawrence Parsons and musical artist Bobby McFerrin for live

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Orchestergraben

Musicians build up barricades – noise protection in the orchestra pit

In order to minimise the health risk for orchestral musicians, the academy of music in Detmold / Germany is testing noise protection walls made out of Plexiglass. In contrast to workers in road construction and industry, the musicians can not wear head phones or ear plugs to protect their ears. The noise level however often

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Die aktuelle Vuvuzela-Debatte

Statements und Lösungsvorschläge von John Groves, CEO GROVES Sound Communications Die Vuvuzela ist gemäß unserer Sound Branding Terminologie ein „Sonic Mnemonic“. Das bedeutet, dass ein Klangreiz direkt mit einer Handlung oder einem Markenwert in Verbindung steht. Wenn diese Verbindung einmal erstellt wurde, triggert der Klang die Assoziation automatisch (prompted recall). In unserem Fall löst der

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Listen to Jimi Hendrix – drink a glass of Cabernet Sauvignon

A study on music, wine and taste A field study conducted by the Heriot Watt University, Edinburgh, UK, indicates that listening to music can affect the way wine tastes. The research showed that when a powerful, heavy piece of music is heard, a wine such as Cabernet Sauvignon is perceived as being 60 per cent

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Listen to French music – buy French wine

A study on music, wine and will A field study by North, Hargreaves and McKendrick investigated the extent to which stereotypically French and German music could influence supermarket customers’ selection of French and German wines. Music with strong national associations should activate related knowledge, and be linked with customers buying wine from the country concerned.

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