Music curiosities

Orchestergraben

Musicians build up barricades – noise protection in the orchestra pit

In order to minimise the health risk for orchestral musicians, the academy of music in Detmold / Germany is testing noise protection walls made out of Plexiglass. In contrast to workers in road construction and industry, the musicians can not wear head phones or ear plugs to protect their ears. The noise level however often …

Musicians build up barricades – noise protection in the orchestra pit Read More »

Die aktuelle Vuvuzela-Debatte

Statements und Lösungsvorschläge von John Groves, CEO GROVES Sound Communications Die Vuvuzela ist gemäß unserer Sound Branding Terminologie ein „Sonic Mnemonic“. Das bedeutet, dass ein Klangreiz direkt mit einer Handlung oder einem Markenwert in Verbindung steht. Wenn diese Verbindung einmal erstellt wurde, triggert der Klang die Assoziation automatisch (prompted recall). In unserem Fall löst der …

Die aktuelle Vuvuzela-Debatte Read More »

Listen to Jimi Hendrix – drink a glass of Cabernet Sauvignon

A study on music, wine and taste A field study conducted by the Heriot Watt University, Edinburgh, UK, indicates that listening to music can affect the way wine tastes. The research showed that when a powerful, heavy piece of music is heard, a wine such as Cabernet Sauvignon is perceived as being 60 per cent …

Listen to Jimi Hendrix – drink a glass of Cabernet Sauvignon Read More »

Listen to French music – buy French wine

A study on music, wine and will A field study by North, Hargreaves and McKendrick investigated the extent to which stereotypically French and German music could influence supermarket customers’ selection of French and German wines. Music with strong national associations should activate related knowledge, and be linked with customers buying wine from the country concerned. …

Listen to French music – buy French wine Read More »