Originally focused on visual symbols, branding has evolved to include Sound Branding, reflecting a brand’s identity through auditory elements, with more companies adopting this approach and specialised firms emerging. Sound Branding Agencies Everyone knows what a brand is but maybe they are not so familiar with the verb to “brand”. It means to burn in a […]
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By some estimates, it’s played once every five minutes somewhere in the world. A simple five-note mnemonic tune composed 20 years ago that, with the help of a clever marketing slogan, helped Intel become one of the most recognizable brands in the world. Five Perfect Notes Walter Werzowa is the man who made the five
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Sound has a major impact on how we perceive moments. The effects of different sounds as a soundscape is creating an atmosphere for us, which has a great affect on our perception. If we take the sonic atmosphere of a working space, a fancy restaurant or a premium spa as a qualitative attribute of the
In order to minimise the health risk for orchestral musicians, noise protection walls made out of Plexiglass are being tested.
Musicians build up barricades – noise protection in the orchestra pit Read More »
In the realm of digital design, the evolution from traditional User Interfaces (UI) to Voice User Interfaces (VUIs) marks a significant shift in how we interact with technology. This transition is underpinned by advancements in Natural Language Processing (NLP), a technology that enables machines to interpret, process, and respond to human language in real-time. As a result, VUIs offer a more accessible and efficient user experience, especially for tasks that can be complicated or cumbersome with traditional UIs