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Healthcare Audio Branding

Sound in Healthcare Marketing

Interview by “Healthcare Marketing” magazine with the managing director of GROVES Sound Branding Christoph Groß-Fengels. Topic: Relevance of audio branding for companies in the healthcare industry Why is it worthwhile for companies to use sound as a part of their brand communication? To start with the words of Paul Watzlawick: „You cannot not communicate”. This …

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Intel-Headquarter-CPU-AMD_091124144248 (1)

The Intel Sound Logo

By some estimates, it’s played once every five minutes somewhere in the world. A simple five-note mnemonic tune composed 20 years ago that, with the help of a clever marketing slogan, helped Intel become one of the most recognizable brands in the world. “Nobody was going to run a 30-second ad with the logo there …

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