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Growth of the VUI

In the realm of digital design, the evolution from traditional User Interfaces (UI) to Voice User Interfaces (VUIs) marks a significant shift in how we interact with technology. This transition is underpinned by advancements in Natural Language Processing (NLP), a technology that enables machines to interpret, process, and respond to human language in real-time. As a result, VUIs offer a more accessible and efficient user experience, especially for tasks that can be complicated or cumbersome with traditional UIs

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Healthcare Audio Branding

Sound in Healthcare Marketing

Sounds in Healthcare Marketing Interview by “Healthcare Marketing” magazine with the managing director of GROVES Sound Branding Christoph Groß-Fengels. Topic: Relevance of audio branding for companies in the healthcare industry Why is it worthwhile for companies to use sound as a part of their brand communication? To start with the words of Paul Watzlawick: „You

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The Intel Sound Logo

By some estimates, it’s played once every five minutes somewhere in the world. A simple five-note mnemonic tune composed 20 years ago that, with the help of a clever marketing slogan, helped Intel become one of the most recognizable brands in the world. “Nobody was going to run a 30-second ad with the logo there

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James Blunt

Pop music and music in TV commercials getting increasingly sad

A new scientific study reveals that pop music is increasingly sounding more sad. The number of pop hits in minor has doubled since the 60ies. It is generally known that pop music reflects society. Do these new findings thus signify a progressive feeling of depression in our society? Read on here: https://www.n-tv.de/wissen/Popmusik-klingt-immer-trauriger-article6428126.html or here: 120605

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Sound Branding: an established marketing discipline

Music has always been a part of marketing communications, but it is now producing measurable results thanks to a relatively new discipline called Sound Branding. Although many companies have yet to discover the benefits of this systematic approach, it seems that the marketing masterminds are now acknowledging the huge potential that Sound Branding has to

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