Registration of sound trade marks finally arrives also in Canada The registration of sound trade has been practiced in Germany since 1988. Thanks to a recent decision by CIPO (Canadian Intellectual Property Office), Canadian brands now have the right to register and thus protect their specific sound trade marks by law. This comes after a …
Sound Branding – becoming more acknowledged internationally Read More »
The second edition of “The Creators Conference. A conference on music, creativity and author’s rights – organized by the creators themselves” took place in Brussels on Feb. 2/3 2012. In his keynote, John Groves introduced a debate about coercion in music, a system that has been developing in recent times, which sees film studios, broadcasters, …
Out Now: John Groves’ book “ComMUSICation – From Pavlov’s Dog to Sound Branding” Oak Tree Press 2011 Music can say so much. It can make us laugh or cry – it can make us remember our first kiss as though it was just yesterday. Just one chord in a film score is enough to tell …
Book “ComMUSICation – From Pavlov’s Dog to Sound Branding” Read More »
Der Geist des Rock & Roll Zu dieser Bewegung gehören nicht nur die Musik, sondern auch der Sex und die Drogen. Doch was bleibt, wenn man auf letztere verzichtet und nur noch der Rock & Roll da ist? Die Antwort: Die gleiche süchtig machende und überwältigende Wirkung. Die gesunde Droge Eine aktuelle Studie aus Kanada …
Sex, Drugs, Bach & Brahms
– Warum Musik glücklich macht Read More »
A comment by John Groves on the Babylonian confusion of the languages of an emerging discipline The importance of communicating strategically with music and sound is becoming more and more apparent for branding and marketing specialists. These measures are designed to sharpen the brand image and to add the auditive dimension to a Corporate or …
Sound Branding – Audio Branding – Acoustic Branding? Read More »
