Academic study on ring tones A recent study shows that our brain can distinguish between familiar / personally significant sounds and random sounds. Neurologic connections are set up faster if you hear e.g. the ring tone of your mobile or someone mentioning your name than with other sounds. This demonstrates that, to a certain extent, …
Personally significant sounds make your brain react faster Read More »
PIAF / Prague International Advertising Festival May 19 -21, 2010 John Groves, CEO GROVES Sound Communications, is head of the audio category within the competition and will give a key note on “Sound Branding – Music and sound in brand communications” on Thursday, May 20th at 4pm. https://www.piaf.cz/Pipeline/News.aspx
Workshop „The basics of Sound Branding“ with John Groves, GROVES Sound Communications As part of a series of five workshops at the Audio Branding Academy, John Groves will be giving a workshop on Saturday, March 13 at 10am in Hamburg. After a theoretical introduction to the history and future of Sound Branding, John Groves will …
CeBIT Sounds! Music Business Festival 2010 Lecture “Sound Branding. Your Sound. Everywhere. Always” by John Groves, GROVES Sound Communications Friday, March 5th at 4.10pm Halle 22. Hannover Messe. https://www.cebit.de/sounds
Question 1: What is the most powerful sound in the world? >>> The giggling of a baby. Question 2: What is the second most powerful sound in the world? >>> The INTEL sound!! A recently published study by brand expert Martin Lindstrom reveals the relationship between sounds and consumer spendings. It shows that branded sounds …
