News

Personally significant sounds make your brain react faster

Academic study on ring tones A recent study shows that our brain can distinguish between familiar / personally significant sounds and random sounds. Neurologic connections are set up faster if you hear e.g. the ring tone of your mobile or someone mentioning your name than with other sounds. This demonstrates that, to a certain extent, …

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John Groves @ PIAF Advertising Festival 2010

PIAF / Prague International Advertising Festival May 19 -21, 2010 John Groves, CEO GROVES Sound Communications, is head of the audio category within the competition and will give a key note on “Sound Branding – Music and sound in brand communications” on Thursday, May 20th at 4pm. https://www.piaf.cz/Pipeline/News.aspx