Sound Branding

Healthcare Audio Branding

Sound in Healthcare Marketing

Interview by “Healthcare Marketing” magazine with the managing director of GROVES Sound Branding Christoph Groß-Fengels. Topic: Relevance of audio branding for companies in the healthcare industry Why is it worthwhile for companies to use sound as a part of their brand communication? To start with the words of Paul Watzlawick: „You cannot not communicate”. This […]

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Sound Branding: an established marketing discipline

Music has always been a part of marketing communications, but it is now producing measurable results thanks to a relatively new discipline called Sound Branding. Although many companies have yet to discover the benefits of this systematic approach, it seems that the marketing masterminds are now acknowledging the huge potential that Sound Branding has to

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Sound Branding – becoming more acknowledged internationally

Registration of sound trade marks finally arrives also in Canada The registration of sound trade has been practiced in Germany since 1988. Thanks to a recent decision by CIPO (Canadian Intellectual Property Office), Canadian brands now have the right to register and thus protect their specific sound trade marks by law. This comes after a

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Valorie Salimpoor

Sex, Drugs, Bach & Brahms
– Warum Musik glücklich macht

Der Geist des Rock & Roll Zu dieser Bewegung gehören nicht nur die Musik, sondern auch der Sex und die Drogen. Doch was bleibt, wenn man auf letztere verzichtet und nur noch der Rock & Roll da ist? Die Antwort: Die gleiche süchtig machende und überwältigende Wirkung. Die gesunde Droge Eine aktuelle Studie aus Kanada

Sex, Drugs, Bach & Brahms
– Warum Musik glücklich macht
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