Sound Branding

Sound Branding – New revenue opportunities for songwriters and musicians?

Brand sound specialist John Groves speaks at congress SongFest in London / UK John Groves, brand sound specialist from Hamburg, Germany, takes part in a panel at the premiere of the congress Songfest in London on October, 25th 2010. As participant of the panel “Sound Branding – Hum that Brand” John Groves and other experts

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Wie klingt das Auto der Zukunft?

Elektroautos gelten als Autos der Zukunft. Der elektrische Motor funktioniert als Wandler von Strom in mechanische Energie, kann als Generator Bremsenergie zurückgewinnen, verursacht im Betrieb keine Emissionen und benötigt so gut wie keine Wartung. Doch eine heiße Debatte über den Klang von Elektroautos ist entbrannt – denn sie sind bei der Fahrt quasi geräuschlos. Kein

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Hörbare Identität für einen IT-Dienstleister

Aktuelle Case Study von GROVES Sound Branding @ MULTISENSE INSTITUT Die DATEV eG Nürnberg ist Softwarehaus und der IT-Dienstleister für Steuerberater, Wirtschaftsprüfer und Rechtsanwälte sowie deren Mandanten. Das Leistungsspektrum umfasst vor allem die Bereiche Rechnungswesen, Personalwirtschaft, betriebswirtschaftliche Beratung, Steuern, Enterprise Resource Planning (ERP) sowie Organisation und Planung. Die 1966 gegründete DATEV zählt mit über 5.800

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Panel discussion SOUND BRANDING @ C’n’B in Cologne

Panel discussion SOUND BRANDING @ C’n’B, Creative Business Convention, Cologne on Thursday, June 24 2010 at 2pm. With: • John Groves, GROVES Sound Communications • Carl-Frank Westermann, Metadesign • Margarita Bochmann, Project Manager Corporate Sound, AUDI https://cnbconvention.tumblr.com/post/663636169/soundbranding?ref=nf

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Personally significant sounds make your brain react faster

Academic study on ring tones A recent study shows that our brain can distinguish between familiar / personally significant sounds and random sounds. Neurologic connections are set up faster if you hear e.g. the ring tone of your mobile or someone mentioning your name than with other sounds. This demonstrates that, to a certain extent,

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Listen to Jimi Hendrix – drink a glass of Cabernet Sauvignon

A study on music, wine and taste A field study conducted by the Heriot Watt University, Edinburgh, UK, indicates that listening to music can affect the way wine tastes. The research showed that when a powerful, heavy piece of music is heard, a wine such as Cabernet Sauvignon is perceived as being 60 per cent

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Listen to French music – buy French wine

A study on music, wine and will A field study by North, Hargreaves and McKendrick investigated the extent to which stereotypically French and German music could influence supermarket customers’ selection of French and German wines. Music with strong national associations should activate related knowledge, and be linked with customers buying wine from the country concerned.

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