Sound Branding

Personally significant sounds make your brain react faster

Academic study on ring tones A recent study shows that our brain can distinguish between familiar / personally significant sounds and random sounds. Neurologic connections are set up faster if you hear e.g. the ring tone of your mobile or someone mentioning your name than with other sounds. This demonstrates that, to a certain extent, …

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Listen to Jimi Hendrix – drink a glass of Cabernet Sauvignon

A study on music, wine and taste A field study conducted by the Heriot Watt University, Edinburgh, UK, indicates that listening to music can affect the way wine tastes. The research showed that when a powerful, heavy piece of music is heard, a wine such as Cabernet Sauvignon is perceived as being 60 per cent …

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Listen to French music – buy French wine

A study on music, wine and will A field study by North, Hargreaves and McKendrick investigated the extent to which stereotypically French and German music could influence supermarket customers’ selection of French and German wines. Music with strong national associations should activate related knowledge, and be linked with customers buying wine from the country concerned. …

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