Panel discussion SOUND BRANDING @ C’n’B, Creative Business Convention, Cologne on Thursday, June 24 2010 at 2pm. With: • John Groves, GROVES Sound Communications • Carl-Frank Westermann, Metadesign • Margarita Bochmann, Project Manager Corporate Sound, AUDI https://cnbconvention.tumblr.com/post/663636169/soundbranding?ref=nf
Academic study on ring tones A recent study shows that our brain can distinguish between familiar / personally significant sounds and random sounds. Neurologic connections are set up faster if you hear e.g. the ring tone of your mobile or someone mentioning your name than with other sounds. This demonstrates that, to a certain extent, …
Personally significant sounds make your brain react faster Read More »
A study on music, wine and taste A field study conducted by the Heriot Watt University, Edinburgh, UK, indicates that listening to music can affect the way wine tastes. The research showed that when a powerful, heavy piece of music is heard, a wine such as Cabernet Sauvignon is perceived as being 60 per cent …
Listen to Jimi Hendrix – drink a glass of Cabernet Sauvignon Read More »
A study on music, wine and will A field study by North, Hargreaves and McKendrick investigated the extent to which stereotypically French and German music could influence supermarket customers’ selection of French and German wines. Music with strong national associations should activate related knowledge, and be linked with customers buying wine from the country concerned. …
Workshop „The basics of Sound Branding“ with John Groves, GROVES Sound Communications As part of a series of five workshops at the Audio Branding Academy, John Groves will be giving a workshop on Saturday, March 13 at 10am in Hamburg. After a theoretical introduction to the history and future of Sound Branding, John Groves will …
