Artist & brand partnership at it’s best! Hear the story of how the advertising agency ‘Springer & Jacoby” supervised the co-operation between Christina Aguilera & Mercedes-Benz for the ‘A-class’ campaign. Get behind the scenes info about the song “Hello” which was specially composed for the campaign – “Follow Your Own Star“.
In the player below you can listen to a preview of the interview with Mr. John Groves (GROVES Music Communications) and the creative director of Springer & Jacoby, Mr. Toygar Bazarkaya.
To listen to the whole interview (9 Episodes), subscribe to the BRAND SOUNDS podcast for free on your favorite podcast platform by klicking on the hyperlink:
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[audio:https://www.groves.de/podcast/media/brandsounds_pod_preview.mp3]
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