SOUND BRANDING is the structured process of developing and using sound & music in brand communications as a unique and fitting Sound ID. By following the same basic objectives & rules for visual branding, the Sound ID will ultimately become an integral part of a brands identity and therefore a brand asset.
But before we start to define what Sound Branding is shouldn’t the collective term be agreed? There is also audio branding, sonic branding, corporate sound and acoustic branding…
Should it be called what the most people are calling it? Should it be known by the most accurate discription for what it is? Or maybe the snappiest catchiest name?