Exclusively for BRAND SOUNDS, John Groves interviewed Lou Pearlman in London. They talked about his experiences with brand and artists partnerships.
For those of you who don’t know who Lou Pearlman is, shame on you. He is the manager of the Backstreet Boys, N’Sync, US5 and responsible for these people selling billions of records and having great sponsorship and brand partnership deals.
In the player below you can listen to a preview of the interview. Check out the whole episode by subscribing to the BRAND SOUNDS podcast for free at your favorite platform:
Pearlman has also been a producer and occasional guest for MTV’s “Making The Band II” with P Diddy. And, as if beeing a music mogul wasn’t enough for Pearlman, he has also added author to his resume with the release of his book, “Bands, Brands and Billions”.
Have fun and feel free to post comments.[audio:https://www.groves.de/podcast/media/bsounds_pod_louperl_preview.mp3]