BRAND SOUNDS – BRAND NEW! In the new podcast series, we are pleased to introduce the managing director of the agency \STREAM (a division of TBWA\Group Germany). His name is Michael Kramer (photo).
\STREAM is the first special division for brand entertainment that was founded by the TBWA\Group Germany in the year 2005.
In this podcast, John Groves and Michael Kramer are talking about the small but important difference between “brand entertainment” and “branded entertainment”. Moreover, they are talking about the NIVEA “Around The World” campaign. The intention thru the emotional effect of the music was a rejuvenation of the brand NIVEA. \STREAM initiated a co-operation between NIVEA, WARNER MUSIC and the band ASHER LANE. The song “New Days” was especially composed for this campaign and \STREAM started a very smart promotion…
There is more to hear and typical for BRAND SOUNDS, a lot of inside information. The 6 episodes will be published weekly. In the player below you can listen to a short preview of the interview or click here to see the NIVEA TV-Comercial from the “Around The World” campaign. To get the whole series, subscribe to our podcast for free on your favourite podcast platform:
Any suggestions or comments? Feel free to post![audio:https://www.groves.de/podcast/media/bs_pod_mkramer_preview.mp3]