Originally focused on visual symbols, branding has evolved to include Sound Branding, reflecting a brand’s identity through auditory elements, with more companies adopting this approach and specialised firms emerging.
Sound Branding Agencies
Everyone knows what a brand is but maybe they are not so familiar with the verb to “brand”.
It means to burn in a mark on something to show identify it, usualy showing ownership. This mark can be charged with meaning so as to steer perception. It can convey images, reputations, and perceptions regarding quality and other attributes. But it was pretty much a visually affair until Sound Branding came along. Not all brands have a Sound Identity but the numbers are rapidly growing. And in parallel, the number of Sound Branding companies are growing.
Here is a non-exclusive list containing some of the international companies we have identified:
Department of Noise GmbH
Location:Zürich, Switzerland
Employees: 4
Founded: 2012
Services: Acoustic Design, Audio Branding, Brand Web Radio
Client Industries: Financial Services, Cosmetics, Energy
Efterklang Ltd
Location:Stockholm, Sweden
Employees: 10
Founded: 2009
Services: Acoustic Design, Audio Branding, Market Research