James Blunt

Pop music and music in TV commercials getting increasingly sad

A new scientific study reveals that pop music is increasingly sounding more sad. The number of pop hits in minor has doubled since the 60ies. It is generally known that pop music reflects society. Do these new findings thus signify a progressive feeling of depression in our society? Read on here: https://www.n-tv.de/wissen/Popmusik-klingt-immer-trauriger-article6428126.html or here: 120605 …

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Sound Branding: an established marketing discipline

Music has always been a part of marketing communications, but it is now producing measurable results thanks to a relatively new discipline called Sound Branding. Although many companies have yet to discover the benefits of this systematic approach, it seems that the marketing masterminds are now acknowledging the huge potential that Sound Branding has to …

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