A comment by John Groves *** For German version please see below *** Language can make the invisible visible. That is, succinctly put, the result of a recent study by U.S. American scientists. Gary Lupine, University of Wisconsin, and Emily Ward, Yale University, have discovered that auditive stimuli influence our visual perception to a much …
A new scientific study reveals that pop music is increasingly sounding more sad. The number of pop hits in minor has doubled since the 60ies. It is generally known that pop music reflects society. Do these new findings thus signify a progressive feeling of depression in our society? Read on here: https://www.n-tv.de/wissen/Popmusik-klingt-immer-trauriger-article6428126.html or here: 120605 …
Pop music and music in TV commercials getting increasingly sad Read More »
Music has always been a part of marketing communications, but it is now producing measurable results thanks to a relatively new discipline called Sound Branding. Although many companies have yet to discover the benefits of this systematic approach, it seems that the marketing masterminds are now acknowledging the huge potential that Sound Branding has to …
Sound Branding: an established marketing discipline Read More »
Even though Coca-Cola are the undisputed leaders when it comes to using music in advertising (“I’d Like To Teach the World to Sing”, “First Time” a.s.o.), it has generally been campaign based. After a rather long period of disorientation at the end of the 90’s, Coca-Cola have developed a Sound Logo which, despite its initial …
Sound Branding: Coca-Cola are getting it right at the World Cup 2014 Read More »
A study on music, wine and taste A field study conducted by the Heriot Watt University, Edinburgh, UK, indicates that listening to music can affect the way wine tastes. The research showed that when a powerful, heavy piece of music is heard, a wine such as Cabernet Sauvignon is perceived as being 60 per cent …
