Brand Sounds

The Definitive Sound Branding Publication

This blog delves into the intricate art and evolving science of using sound to elevate brand identity, deeply engage audiences, and craft unforgettable brand experiences. Discover strategies, insights, and real-world examples that demonstrate the profound impact of audio in branding.

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05/01/2015

Music has always been a part of marketing communications, but it is now producing measurable results thanks to a relatively new discipline called Sound Branding. Although many companies have yet to discover the benefits of this systematic approach, it seems that the marketing masterminds are now acknowledging the huge potential that Sound Branding has to […]

Music can influence our sense of taste

03/06/2014

A study on music, wine and taste A field study conducted by the Heriot Watt University, Edinburgh, UK, indicates that listening to music can affect the way wine tastes. The research showed that when a powerful, heavy piece of music is heard, a wine such as Cabernet Sauvignon is perceived as being 60 per cent […]

Notes & Neurons @ World Science Festival

29/03/2014

The theme “Notes & Neurons” was featured at the World Science Festival in New York City. “Is our response to music hard-wired or culturally determined? Is the reaction to rhythm and melody universal or influenced by environment? Join host John Schaefer, Jamshed Barucha, scientist Daniel Levitin, Professor Lawrence Parsons and musical artist Bobby McFerrin for live […]

31/08/2013

Warum erzeugt Musik Gefühle? Einige Erklärungsversuche der Wissenschaft Musik kann in uns hineinfahren wie ein Blitz. Sie kann zu Tränen rühren, zum ausgelassenen Tanzen verführen, uns an Orte und vergangene Zeiten zurückführen. Wie kann das sein? Sprache, die mit der Musik sehr verwandt ist, erreicht uns immer über das Bewusstsein. Doch Musik trifft uns ganz […]

16/02/2012

The second edition of “The Creators Conference. A conference on music, creativity and author’s rights – organized by the creators themselves” took place in Brussels on Feb. 2/3 2012. In his keynote, John Groves introduced a debate about coercion in music, a system that has been developing in recent times, which sees film studios, broadcasters, […]

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