brand-sounds.com

Growth of the VUI

In the realm of digital design, the evolution from traditional User Interfaces (UI) to Voice User Interfaces (VUIs) marks a significant shift in how we interact with technology. This transition is underpinned by advancements in Natural Language Processing (NLP), a technology that enables machines to interpret, process, and respond to human language in real-time. As a result, VUIs offer a more accessible and efficient user experience, especially for tasks that can be complicated or cumbersome with traditional UIs

Growth of the VUI Read More »

Healthcare Audio Branding

Sound in Healthcare Marketing

Interview by “Healthcare Marketing” magazine with the managing director of GROVES Sound Branding Christoph Groß-Fengels. Topic: Relevance of audio branding for companies in the healthcare industry Why is it worthwhile for companies to use sound as a part of their brand communication? To start with the words of Paul Watzlawick: „You cannot not communicate”. This

Sound in Healthcare Marketing Read More »