Originally focused on visual symbols, branding has evolved to include Sound Branding, reflecting a brand’s identity through auditory elements, with more companies adopting this approach and specialised firms emerging. Sound Branding Agencies Everyone knows what a brand is but maybe they are not so familiar with the verb to “brand”. It means to burn in a […]
Sound Branding Agencies Read More »
By some estimates, it’s played once every five minutes somewhere in the world. A simple five-note mnemonic tune composed 20 years ago that, with the help of a clever marketing slogan, helped Intel become one of the most recognizable brands in the world. Five Perfect Notes Walter Werzowa is the man who made the five
The Intel Sound Logo Read More »
In order to minimise the health risk for orchestral musicians, noise protection walls made out of Plexiglass are being tested.
Musicians build up barricades – noise protection in the orchestra pit Read More »